Do your Shopping ads show up when you search for your most relevant keywords?While Google does a reasonable job of working out what the keywords should be to show your inventory, it is being worked out by software…Aug 17, 2021Aug 17, 2021
Your ads can still serve outside your targeted locationTo find out which locations people were in when they were shown your ad and clicked to your website, go to the Locations settings in Google…Aug 13, 2021Aug 13, 2021
You may be advertising to people who live overseas!To find out which locations people were in when they were shown your ad and clicked to your website, go to the Locations settings in Google…Aug 10, 2021Aug 10, 2021
Is a competitor running a big price promo that will attract your customers?Guess what happens if your competitor (especially if they are an industry giant) has a big sale on and you sell the same products but not…Aug 6, 2021Aug 6, 2021
Some of your campaigns may say they are “limited by budget” but they don’t make you any moneyAug 2, 2021Aug 2, 2021
Scaling your advertising with a larger budget can be really trickySo essentially the way it works is if you want to pay a small amount per click then Google will limit your ads’ reach by pushing them…Jul 28, 2021Jul 28, 2021
Is your ad copy focused around your users’ problems?If you’re not talking about what your prospects care about, then you’re not relevant and you won’t get the click! There are some things…Jul 26, 2021Jul 26, 2021
Are people exiting from the same page they land on?These days people land on product pages, but you’ll possibly get more shopping behaviour if they find their way to a category page. If you…Jul 23, 2021Jul 23, 2021
Are your ads set up to target the people most likely to buy from you?There are lots of ways to target people in Google Ads, make sure you do them! Otherwise Google will have no issue with spending your money…Jul 9, 2021Jul 9, 2021
