Petra Manos – Medium

Petra Manos

Do you have a low conversion rate from Display ads?

1 min readAug 22, 2021

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Do you have a low conversion rate from Display ads?

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Petra Manos

Do your Shopping ads show up when you search for your most relevant keywords?

While Google does a reasonable job of working out what the keywords should be to show your inventory, it is being worked out by software…

2 min readAug 17, 2021

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Do your Shopping ads show up when you search for your most relevant keywords?

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Petra Manos

Your ads can still serve outside your targeted location

To find out which locations people were in when they were shown your ad and clicked to your website, go to the Locations settings in Google…

1 min readAug 13, 2021

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Your ads can still serve outside your targeted location

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Petra Manos

You may be advertising to people who live overseas!

To find out which locations people were in when they were shown your ad and clicked to your website, go to the Locations settings in Google…

1 min readAug 10, 2021

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You may be advertising to people who live overseas!

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Petra Manos

Is a competitor running a big price promo that will attract your customers?

Guess what happens if your competitor (especially if they are an industry giant) has a big sale on and you sell the same products but not…

2 min readAug 6, 2021

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Is a competitor running a big price promo that will attract your customers?

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Petra Manos

Some of your campaigns may say they are “limited by budget” but they don’t make you any money

1 min readAug 2, 2021

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Some of your campaigns may say they are “limited by budget” but they don’t make you any money

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Petra Manos

Scaling your advertising with a larger budget can be really tricky

So essentially the way it works is if you want to pay a small amount per click then Google will limit your ads’ reach by pushing them…

2 min readJul 28, 2021

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Scaling your advertising with a larger budget can be really tricky

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Petra Manos

Is your ad copy focused around your users’ problems?

If you’re not talking about what your prospects care about, then you’re not relevant and you won’t get the click! There are some things…

1 min readJul 26, 2021

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Is your ad copy focused around your users’ problems?

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Petra Manos

Are people exiting from the same page they land on?

These days people land on product pages, but you’ll possibly get more shopping behaviour if they find their way to a category page. If you…

1 min readJul 23, 2021

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Are people exiting from the same page they land on?

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Petra Manos

Are your ads set up to target the people most likely to buy from you?

There are lots of ways to target people in Google Ads, make sure you do them! Otherwise Google will have no issue with spending your money…

1 min readJul 9, 2021

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Are your ads set up to target the people most likely to buy from you?

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Petra Manos

Petra Manos

Petra Manos is the Chief Google Nerd at The Quantified Web. The Quantified Web is a High ROI Google Ads (PPC) agency specialising in Ecommerce.

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